Social commentary and think pieces

03 February 2018

The Insta 101

Oh, Instagram. I love it, I really do. But I hate it too. Having a business account has it pro's and cons.... the pro's? You have a lot more freedom in your account and brands can easily contact me through the 'email' button. The cons? I will very easily become obsessed over stats (Oops!).

Instagram is a daunting community to be a part of, but it's a very positive one at the same time. There is a LOT to learn...

1. It's supposed to be fun?

Despite how lovely the Instagram community is, its a very competitive platform. You gotta upload the BEST pictures with the BEST captions, the BEST Instagram stories.... the list goes on. It is fun, and that's how its meant to be. But the pressure to have the best content is overwhelming and it can take away the fun from Instagram. You just gotta learn to deal with it.

2. Don't obsess over stats

Everyone says its not about the numbers and they are right. I have a business account which means I am obsessed with numbers, because they are only a couple of taps away. I try not obsess, but it can be hard. Reminding yourself that its just a photo and just an app is SO important.

3. The friendships 

On a more positive note, Instagram is a great place to build friendships. In the three years I've been blogging I've met so many other bloggers and built genuine friendships with them, all through Instagram. 

4. Do what you wanna do

Fashion, beauty and lifestyle are very common things to write about. Just because its popular it doesn't mean that's what you have to write about. Whatever interests you is worth writing about, no matter how obscure it is. There is always an audience out there for you, you just have to draw them in!



  1. Ahhh loved this! Such a lighthearted take on the Instagram madness!

    xx Lisa |

  2. I officially need mor ehats in my life. And OH WOW I've never related so much to a blog spot! Instagram is my faaaave but it's SO stressful! Such a lovely blog-post!

  3. This is really cute and it's always a good reminder to let yourself enjoy Instagram for what it is, and for the experience of it. I love that you touched on making friends because that really is what it should all be about. I love the friends I've made through Instagram, it's a lot of fun when you let yourself be laid back and ignore those numbers just enough :)

    Lilly xoxo

    1. Yep, the friends you make on Instagram makes the app a whole lot better xx

  4. Great tips! I definitely checked my stats way too often in the beginning, but live and learn!

    Shann Eileen |


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