Social commentary and think pieces

30 May 2018

Why blogging is NOT a competition

Three years ago I set up this blog. At the time it was called 'Liliieee' (Could you even pronounce that?). It was late 2015 and Zoella had just released Girl Online. I feel like that was the time when younger people started appearing online and getting into blogging and instagramming.

As much as I hate to admit it I had one of those classic Instagram accounts where I posted photos of the beauty products I was buying... on my old Samsung, with the flash on. It. Looked. Shit. Most of the people who started at similar times to me aren't online anymore, but I'm happy that I stuck around.

Despite the rapid changes in the blogging industry, I still love it. But, if I'm honest the change can be overwhelming and scary as hell. I worry that the bubble will pop and it will be the end of the blogging era, just like that.

When I started blogging I think a lot of other people did too, because  of the timing and how youtube and blogs were at a peak. It's no lie that it's much harder to be successful online now. I blame the amount of content out there. How can anyone be completely original when there are hundreds and thousands of people talking about such similar topics?

If you think about the bloggers who are most popular, we're talking Zoella, Tanya Burr....
They all started their platforms around 2009, when blogging wasn't a big deal, and there wasn't as high a demand for new content. They've gotten to where they are because a) they have worked so fricking hard for it  and b) they didn't have as much competition, because their timing was perfect. 

Fast forward nearly ten years and here we are. This industry is SO populated, we're even asking ourselves if it's over saturated. Bloggers have such a big influence on our society, but, despite what we all say about their being no competition between us, there is. The majority of us aren't bitches to each other because of it, but there is competition.

I'm guilty of it. I'm so guilty of it. There have been so many times when I've seen my blogger friends land an amazing partnership with a brand that I wanted, or an invite to an event that I had no clue about, and I get jealous. I've been so jealous of various different people that I've had some major meltdowns because I haven't thought that my blog was good enough.

It's crap, and I feel bad for being so jealous, but it's not realistic to not feel just a tiny bit envious of someone who is doing so damn well, at the same time as feeling happy and proud of them.

There are just so many issues going on online at the moment, weather it's copyright or just plain bitchiness, there is always something. But, we've have just gotta get on with it and try not to let it get us down.

I think the same goes for the stereotypes that are held over bloggers, influencers and the lot.
No, we don't spend our whole lives snapping photos of beautiful coffee art in gorgeous locations...
The majority of my Instagram photos are taken all in one day. I find numerous different backgrounds, change my outfit in a Macdonald's toilet and carry the rest of my clothes around in a plastic bag for the day. And that shot is one of maybe 50 that went wrong. Glam, much?

Even though I know all this myself, because I've experienced the efforts that go into creating content, taking blog photos, writing and sending pitch emails to brands, it's still easy to forget that everyone else does the same. When I see a gorgeous outfit shot on Instagram, I do sometimes think "Why doesn't my feed look like that?" or "How come all of her photos are so much better than mine?" I hate that I do it. But if I really, really think about it, I know that everyone is different and if I were posting the same photos as every other girl then who would want to follow me anyway? I wouldn't be being original. It wouldn't be interesting. It wouldn't be me.

Even if it seems like everyone else is doing so much better than you, comparing yourself to them is not the answer, because you aren't them. 



  1. This is a lovely post and even though I agree that there's so much content out there, I also believe that there's room for everyone and if you believe in yourself, your blog and your audience - you will stand out in your own unique way!

    It can be hard but at the same time, it's all so rewarding as it's such a creative way to network with people and see the opinions of others too so personally, I love the blogging industry and where it's going!

    Such a lovely post though, I love the points you've mentioned and I absolutely love your photos too! :)

    Layla x

    1. Thanks, babe! So glad you liked the post. I completely agree, I LOVE where the blogging industry is going.

  2. Comparing is not the answer - so true! We all need to embrace our uniqueness and stand for the community over competition! And I completely agree about the most popular bloggers and their perfect timing 10 years ago - it´s just so different right now! Hard to be original and creative, I always remind myself that my blog is first of all, my own form of expression and a creative platform - followers or jobs are great, but they don´t really define me.

    Have a great week!

    1. Me too, sometimes it can get a bit overwhelming but once I've realised that this blog is completely my own to do what I want with I usually feel a lot better X

  3. Lovely post. It's hard not to compare sometimes but I agree, sometimes you just have to remember that everyone's journey is different x

  4. omg! i couldn't agree more with you!
    i loved reading this post. It was kind of inspiring!
    I just wanted to ask a question
    i hope it doesnt sound too nosy
    obviously you started your blog two years ago
    i started mine yesterday!
    how long did it take for people to start finding your blog?

    please could anyone interested check out my brand new blog that i just started yesterday at
    oh and make sure to return every saturday for new posts!

    1. Wow, congrats on your blog! It took a little while for people to find my blog, I can't really remember exactly how long because I was so messy and unorganised with it back then. I'd do sixteen posts a day or something crazy like that. But, what I can say is that networking with other bloggers really helped me. I started an Instagram account quite soon after starting my blog and I think thats when I started driving traffic to my blog. But, promoting your posts on bloglovin', Pinterest and just commenting on other blogs is SO helpful. Obviously it's not about numbers at all and you should do it for you, not anyone else. Though I know that it is nice to have followers. I think time and being patient is most important. And consistency, as well as commitment. If people can see that you are genuinely writing for yourself then it comes across as more passionate and people will follow for that. Good luck on the blog! Xx

  5. I've only recently started my blog, but I find the more effort I put into it and engaging with others the more I get out.
    Also my blog/Instagram as not as glamorous as others but still people come and read it.

    Well done for doing it for 3 years!

    Kay xx

  6. This post couldn't be more accurate darl and I can definitely relate to you on a lot of points! I'm fortunate, I know that, I get PR but they'll always be several people doing so much better than you and getting those extra couple of collaborations and working with brands that you've always dreamed of working with. I've felt that so many times in my couple of years blogging but I know we can overcome it because, truthfully, we'll get there if we really want it. And you're well on your way - your blog is gorgeous and as are you x
    Marina Rosie x

    1. You're spot on! You've got to work hard to grow in order to get those partnerships.

  7. Great post! You are so spot on - I have to remind myself that my readers are loyal to me when I compare my numbers to other people's blog :)
    -Jenna <3
    Follow me back? The Chic Cupcake

  8. I think this is a post that every blogger has to read. Sometimes we get so caught up in numbers that we miss the actual point of blogging which is to share our ideas and the things we care about with other people. It's passion, not a competition. Great post!

    i.b. |


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